In this episode, Gordon hosts Per Christiansen, Consultant - Brand, Marketing & Media at Advisory.

From agency strategist to global marketing leader at KAYAK, Per shares what it really takes to scale travel brands at speed. He walks us through the high-stakes growth journey of Momondo — scaling fast, entering new markets in weeks and treating marketing like an investment portfolio, not an ad department.

The conversation dives into experimentation at scale, why marketers must “throw the textbooks out the window,” and how even hard-to-measure channels like Premier League sponsorships can be turned into measurable growth engines.

Tune in for a conversation about curiosity, challenger thinking and staying objective in a world where every channel eventually peaks.