In this episode, Gordon Euchler speaks with Anja Spielmann, VP Global Brand Strategy & Growth at Mars’ Royal Canin, about building brands with long-term thinking.
From starting as a marketing assistant at Ferrero to leading global brand transformations at Mars, Anja shares lessons on courage, leadership, and why choosing the right manager matters more than choosing the right job.

They explore the power of family-owned companies, what marketers can learn from category dynamics, how she helped transform Ben’s Original and why the future of marketing will be radically reshaped by AI.

Tune in to find out why choosing the right manager matters more than choosing the right job.