In this episode, Dave Cobban speaks with Sierra Thomas, Head of Brand Innovation at Crocs. Starting with a background in fine arts and art history, Sierra found her path into marketing just as social media was emerging as a powerful business tool. She shares how creativity, curiosity, and agile thinking shape modern brand building—from rapid-response marketing to culturally relevant campaigns. The conversation explores agency vs. brand-side life, the power of mentorship, and why the future of marketing may actually be more human and more “in real life” than ever before.

Tune in to learn how creativity, culture, and agile thinking help brands move at the speed of the internet and why the future of marketing may be more human than ever.