In this episode of Excitement Talks, host Gordon is joined by Laurence Green, a legendary figure in advertising. Lawrence, co-founder and chairman of Fallon London, reflects on iconic campaigns like Sony Bravia's "Balls," which inspired Gordon's career. They discuss the power of creativity in advertising, the importance of making lasting impressions, and the evolving challenges in the industry. Laurence shares insights from his current role as Director of Effectiveness at the IPA, while they both celebrate the enduring impact of great campaigns. The conversation is a blend of nostalgia and optimism about the future of advertising.