In this episode, Gordon Euchler speaks with Thomas Ullram, Global Marketing Director for Taste & Wellbeing at Givaudan. With more than 25 years in the food and beverage industry—from Kraft Foods to flavour houses—Thomas shares how curiosity, consumer insight, and bold marketing shape the future of what we eat and drink. They explore the fast-changing world of flavours, the power of provocative brands, and why the most valuable career lessons often come from the toughest bosses.

Tune in to hear why understanding consumer curiosity, embracing change and even learning from the bosses you didn’t like can shape a truly flavorful career.