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In this episode, Valda Coryat, VP Marketing Consumer Products & Branded Food Service at McCormick & Company, shares her journey from an MBA at Columbia University to leading marketing across global giants like Colgate-Palmolive, Heineken and now McCormick & Company.
Valda dives into the power of mentorship, the transition from functional to emotional branding, and why trust is the real foundation of great careers. She also explores the shifting dynamics between brands, retailers, and consumers, and what it takes to build brands that endure for generations.
Tune in to get insights about how a world shaped by AI and rapid change, the marketers who win will be those who stay human, intuitive and relentlessly curious.
By The SpikesIn this episode, Valda Coryat, VP Marketing Consumer Products & Branded Food Service at McCormick & Company, shares her journey from an MBA at Columbia University to leading marketing across global giants like Colgate-Palmolive, Heineken and now McCormick & Company.
Valda dives into the power of mentorship, the transition from functional to emotional branding, and why trust is the real foundation of great careers. She also explores the shifting dynamics between brands, retailers, and consumers, and what it takes to build brands that endure for generations.
Tune in to get insights about how a world shaped by AI and rapid change, the marketers who win will be those who stay human, intuitive and relentlessly curious.