In this episode, Leonora Scarpa, VP at Procter & Gamble, shares what it really takes to build brands in a world where commerce, technology and human behavior are constantly evolving.

From a 20+ year journey across innovation, digital commerce and brand building, Leonora reveals why true growth starts with curiosity and why the future of marketing depends on staying deeply connected to real human needs.

A conversation on leadership, mentorship, purpose and how to integrate creativity, data and commerce without losing the human at the center.