Spikes Excitement Talks

Spikes Excitement Talk #170 with Miriam Garcke


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In this episode, Miriam Garcke, Marketing Lead NIVEA Face & Skin Care Germany at Beiersdorf, reflects on a two-decade career shaped by iconic brands like Nivea and Eucerin. From launching products seen in millions of households to creating meaningful impact for people with real skin concerns, she shares how her motivation evolved from visibility to purpose.

Miriam also talks about the power of strong leadership, trust, and a unique job-sharing model that fuels learning and collaboration. As she transitions back to Nivea, she discusses what excites her most—people, fresh challenges, and the opportunity to keep growing.

Tune in to hear more about innovation in skincare, shifting consumer values, and why curiosity—paired with human connection—remains the key driver in an ever-changing industry.

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Spikes Excitement TalksBy The Spikes