In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation in one of the world’s most dynamic regions. With nearly 15 years of experience across brands like Nestlé and agency work on global accounts, Andrés unpacks the realities behind “the glamorous side” of marketing—where strategy, sales alignment and consumer insight matter far more than just ads and social posts.

Andrés also reflects on leadership, the importance of soft skills in a tech-driven world and why curiosity and trust from mentors shaped his career. 

Tune in to get insights on launching disruptive products with global icons to navigating the AI revolution.