In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malaysia with dreams of becoming a rockstar to leading campaigns for global brands like McDonald’s, Eugene shares how creativity, culture and customer obsession define his approach.

This conversation dives deep into the power of emotional marketing—from a little girl’s reaction to a pink Coke glass to building challenger campaigns that disrupt entire categories. Eugene also reflects on leadership, humility and the art of scaling personal connections in a global business.

Tune in to find out why the most powerful marketing doesn’t just inform, it creates emotional moments people never forget.