In this episode, Gordon sits down with Linda Bethea, Senior marketing executive and former Chief Marketing Officer at Danone with leadership experience at companies like Diageo and PepsiCo. Linda has spent her career building and transforming major consumer brands, combining deep consumer insight with sharp business acumen. Beyond her corporate roles, she also serves as a board director for Make-A-Wish Hudson Valley.
Linda shares her unconventional journey from studying psychology to leading iconic brands across food, beverage and beyond. She breaks down why great marketing is about far more than ads, how to truly understand consumers and what it takes to turn around a struggling brand. From reinventing Captain Morgan to navigating the future of AI-driven marketing, Linda offers a candid, experience-rich perspective on building brands that matter—and last.

Tune in to learn how world-class brands grow beyond advertising and what it really takes to win in today’s fast-changing marketing landscape.