In this episode, Billy Cheng, Head of Consumer Data Activation & CRM at L’Oréal, shares how global experience across Asia, Europe and the US has shaped his approach to consumer data and brand relationships. With experience spanning companies like AS Watson and Reckitt, he has built deep expertise in managing large-scale consumer databases, designing CRM strategies and driving innovation across diverse markets. Billy is focused on developing a broader leadership perspective that bridges data, marketing, and business strategy. From managing databases of over 100 million consumers to driving innovation in CRM and beauty tech, Billy explains why the future isn’t just about more data but better trust. He explores the balance between rapid AI-driven innovation and strong governance and why brands that master both will win in the long run.

Tune in to discover how data, governance and innovation come together to build meaningful consumer experiences at scale.