Spikes Excitement Talks

Spikes Excitement Talk #185 with Julie Jackson-Jones


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Julie Jackson-Jones is Director of Marketing CRM Loyalty & Analytics at EssilorLuxottica, where she works across more than 25 brands shaping customer experience, loyalty and patient journeys. Before that, she built her career across industries including luxury fashion, music, logistics and retail with roles at Bulgari, Robert Graham Designs and more. Her unconventional path — from selling subscriptions door-to-door in New York during the financial crisis to leading CRM strategy for global luxury brands — has given her a uniquely human lens on marketing, leadership and customer behaviour.
Julie shares why loyalty is ultimately about belonging, how shame and desire shape consumer behaviour and why the future belongs to marketers who deeply understand human psychology. The conversation moves from career setbacks and imposter syndrome to vulnerability in leadership, emotional intelligence in CRM and embracing uncertainty in a rapidly changing world.

Tune in for a deep dive into customer psychology, career reinvention and why the strongest brands are built one human interaction at a time.

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Spikes Excitement TalksBy The Spikes