Dicla Veliz Salce, Global Brand Director for IO Women’s Cancer at AstraZeneca, joins Gordon for a deeply thoughtful conversation about purpose, oncology, behavioral science and why innovation only matters when it changes real lives.

From starting in pharma sales “by accident” in Mexico to shaping global oncology strategy, Dicla shares how understanding human behavior has become just as important as understanding science. 

Tune in for a conversation that explores the future of cancer care, the meaning of well-being and why marketing must move beyond products to truly understand human experience.