In Excitement Talks #19, Gordon chats with Iskra Velichkova, Head of Brand at Kleinanzeigen. They explore Iskra's journey from journalism in Bulgaria to her current role, where she led the exciting rebranding of Kleinanzeigen after its separation from eBay. Iskra shares her insights on the evolution of marketing, the unique culture at Kleinanzeigen, and how marketing can drive societal change, using examples like the shift towards sustainability at Burger King. Join them for an engaging conversation on creativity, brand transformation, and the future of marketing.