In this episode, Steph Whitacre, Merchandise Director at Vans, shares her perspective on navigating one of the most transformative periods in retail. From her early days at Bergdorf Goodman and Burberry to leading merchandising at iconic brands, Steph reflects on the growing tension between AI-driven innovation and the enduring importance of product, brand identity and human connection.

Tune in to explore how technology is reshaping shopping, why younger generations may be pushing back against a fully digital future and what it takes for brands to stay relevant in an era of constant change.