In this episode, Virginie Berçot, Global Brand Director at AXA, shares her journey from leading strategic and creative work at some of the world's most respected agencies to shaping one of the most ambitious brand transformations in business today.

Virginie discusses why she believes creativity is a powerful force for positive change, how brands can connect business, society and customers and why the future belongs to organizations willing to challenge conventions. She also reflects on AXA's path to being named Cannes Lions Creative Brand of the Year and explains how purpose, consistency and long-term commitment can turn brand strategy into real-world impact.

Tune in for insights about ambition, creativity, courage and the evolving role of brands in society.