In this episode, Aidan Beanland, a search industry veteran with nearly three decades of experience spanning the pre-Google era, Yahoo, Silicon Valley and now Optus, explores one of the biggest shifts in digital discovery since the birth of the internet.

As search evolves into AI-powered answer engines, Aidan shares his perspective on the rise of Generative Engine Optimization (GEO), the challenges of measuring visibility in a world of AI-generated answers and why the fundamentals of trust, authority and originality matter more than ever.

Tune in to know more about the excitement and uncertainty of today's AI revolution and a compelling argument for doubling down on human experience in an increasingly automated world.