In this episode, Philipp Züllich, Global Head of Brand at Deutsche Bank, shares why branding is ultimately about people, stories, purpose and creating meaning.

Drawing on experiences from design consulting, agency leadership and now one of the world's most recognized financial institutions, Philipp explores the intersection of strategy, philosophy, creativity and human connection. He explains why brands are built from the inside out, why every employee shapes a brand and why the future of branding may be less about controlling outputs and more about defining identity.

Tune in to discover what it means to shape one of Germany's most iconic brands in a world transformed by AI, fragmented touchpoints and changing expectations.