In this episode, Marcela Gutierrez, Global Head of Digital Analytics & Optimization at Fossil Group, shares how curiosity, continuous learning and taking initiative have shaped her 13-year career journey. From accidentally discovering her passion for analytics to pioneering AI-powered experimentation programs, Marcela explains why the most exciting opportunities often come from creating them yourself.

She discusses the future of A/B testing, the impact of AI on decision-making and why the best career moves rarely come from waiting for someone else to offer them.

Tune in to learn how curiosity can become a career strategy, why initiative beats waiting for opportunities and what excites one of the leading voices in digital analytics about the future of AI.