In this episode Gordon sits down with Jakob Edman, Head of Brand at WASA, part of the Barilla Group. From producing shows at MTV to shaping global brands at Red Bull, agencies and now WASA, Jakob shares a refreshingly honest view on career twists, creativity and modern marketing.

They discuss why storytelling remains at the heart of great brands, what it takes to make a 100-year-old crispbread brand relevant for Gen Z and why the best marketers aren't always the ones who perfect ideas but the ones who dare to challenge them.

Tune in to explore leadership, agency-versus-client life, the coming transformation of the food industry and Jakob's surprisingly ambitious personal goal: becoming a space tourist someday.