In this episode, Gordon speaks with Fabio Kadow, Global Media Director at Puma. Fabio shares his journey from journalism and Vogue Brazil to leading global media strategy for one of the world's most recognized sports brands.

The conversation explores the challenge of aligning global campaigns across more than 30 markets, building influence without command-and-control structures and why sports remain one of the most powerful platforms for brands in an increasingly fragmented media landscape.

Fabio also reflects on his move from Brazil to Puma’s global headquarters, the lessons he learned working with legendary athletes and entrepreneurs, and why authentic human experiences may become even more valuable in an AI-powered world.

Tune in for a discussion on sports, media, sponsorship, consumer behavior and the delicate balance between digital innovation and authentic human connection.