In this episode, Gordon is joined by Dirk Schuelgen, Managing Director Marketing International at ALDI Nord.
From helping build Electronic Arts during the gaming boom to leading marketing at Nike and ALDI Nord, Dirk has spent his career embracing new industries, new challenges and new perspectives. He shares why growth comes from stepping into the unknown, why customer obsession beats assumptions, and how the best leaders combine empathy with ambition.

Tune in to hear why curiosity, courage and customer obsession have guided one of Europe's most accomplished marketing leaders across some of the world's most iconic brands.