In this episode, Gordon is joined by Jim Cervantes, VP Marketing, Crunch, 100G, Raisinets at Ferrero USA, who shares his journey from selling candy at school in Mexico to leading iconic confectionery brands at Ferrero USA. He talks about building brands through curiosity, balancing creativity with commercial discipline, why Ferrero's brand-first culture stands out, and how AI can become a creative partner for marketers, not a replacement.

Tune in to hear why the best marketers think like business leaders, why curiosity is a career superpower and how iconic brands stay relevant in a rapidly changing world.