In this episode of Spikes Excitement Talks, Gordon sits down with Christophe Poirier, Chief New Concept Officer at KFC, whose career spans leadership roles across Publicis, McCann, AIG, and Yum! Brands. With a track record of reinvention and bold decision-making, Christophe shares his journey from advertising to shaping the future of global brands.

They dive into the mindset of disruptors, the power of saying yes in a world of corporate no’s, and why embracing risk is key to making real impact. Christophe reflects on the importance of learning from failure, surrounding yourself with courageous people, and why brand-building is ultimately about creating excitement, not just hitting targets.

Tune in for an inspiring conversation about leadership, innovation, and why a billion souls matter more than a billion dollars.