In this episode of Spikes Excitement Talks, Gordon sits down with Florian Scheiblbrandner, Head of Insights & Creation at Allianz. With a career spanning photography, brand strategy, and creative leadership—across industries as diverse as lingerie and insurance—Florian shares his unconventional journey through the world of marketing and innovation.

They explore the intersection of creativity and data, the power of capturing moments rather than controlling outcomes, and why the best marketing goes beyond KPIs to create true impact. Florian also reflects on his inspirations, from Oliviero Toscani’s bold storytelling to the craftsmanship of Leica, and why he believes the future of marketing lies in breaking free from over-engineered content.

Tune in for a thought-provoking discussion on curiosity, creativity, and the evolving role of brands in an unpredictable world.