In this episode of Spikes Excitement Talks, Gordon sits down with Lisa Steinhauer, Head of Customer Experience and Digitalization at BMW, to explore how digital transformation is reshaping one of the world’s most iconic automotive brands. Lisa shares why India is the most exciting market on the horizon, how working across diverse regions—from Chennai to Cape Town—offers a new lens on customer behavior, and what Germans often misunderstand about global markets.

They dive into the shift from bespoke car buying to digital-first platforms, why platform simplicity is a thrill rather than a constraint, and how BMW is driving transformation as a united team across continents. If you're a German professional looking to build an international career, Lisa’s insights on navigating global complexity with local sensitivity are a must-hear.

Tune in for an energizing conversation about innovation, culture, and what it really takes to create meaningful customer experiences in a rapidly evolving world.