In this episode of Excitement Talks, Gordon sits down with Luke Forshaw, Head of Brand Marketing UK at Back Market.

Luke shares his journey through the world of marketing, from early aspirations of becoming a writer to working with some of the most iconic brands, including Apple, Beats, and Universal Music.

They explore the evolution of consumer behavior—how buying second-hand went from niche to mainstream, and how refurbished tech strikes the perfect balance between affordability, sustainability, and quality assurance. Moreover Luke reflects on his time working with Apple, a brand that redefined innovation and marketing, and how his current role at Back Market is about challenging the status quo in a positive way.

Furthermore they are discussing the future of marketing, the role of creativity in an industry often driven by data, and why brands need to foster genuine connections with their audiences in an increasingly cluttered digital world.

Tune in for an insightful conversation about sustainability, branding, and the ever-changing landscape of consumer expectations.