In this episode of Spikes Excitement Talks, Gordon is joined by Janice Pollard — Fractional CMO and a powerhouse in the world of brand storytelling and marketing Janice has shaped narratives for some of America’s most iconic brands.
They dive into Janice’s early fascination with advertising sparked by a 60 Minutes feature, her first steps in the agency world, and the bold moves that propelled her into creative leadership. Along the way, she shares the lessons learned from fearless mentors, the thrill of riding the wave from traditional to digital marketing, and why data — paired with gut instinct — is the secret weapon in today’s boardroom.

They also explore what it takes to truly move people with marketing, the power of emotional storytelling, and why some brands still manage to hit us right in the feels. And of course, Janice shares her take on where the industry is heading — from the rise of AI to the growing need for strategic, human-centered leadership.

Tune in to hear why the future of marketing may be powered by machines, but still belongs to bold, curious storytellers.