In this episode of Spikes Excitement Talks, Gordon sits down with David Rosenberg — CMO / CXO, a brand builder and innovation strategist whose career spans from the golden era of ad agencies to the cutting edge of Amazon Health, currently leading the product management.

David’s journey is anything but conventional: from early days at JWT and LBI to launching a startup in the wild west of digital advertising, to redefining fan engagement in the gaming world and managing the brand identities of pro athletes.

They unpack the throughlines in David’s path — a relentless curiosity, a love for systems (and breaking them), and a deep belief in the power of stories to shape both products and perception.

David shares why gaming was his creative playground long before it became mainstream marketing, what it means to work in ecosystems instead of silos, and how he’s now bringing product and brand together in the health space.

They also explore the emotional craft of marketing, the importance of being “multi-lingual” across culture, tech, and storytelling — and what happens when you stop playing by the old rules and start building your own game.

Tune in to hear, how brand lives inside products and why the most powerful moves in marketing often start with a simple question: What if?