In this episode of Spikes Excitement Talk, Gordon sits down with Jordan Liebman.Jordan is a powerhouse in marketing with a career that spans top creative agencies like Publicis, BBDO, and McGarryBowen, and executive leadership roles at Verizon and Konica Minolta. He’s also the voice behind a viral LinkedIn post about the New York Knicks that sparked our connection.

During the talk Jordan shares how a love for storytelling at the age of 15 turned into a calling. He unpacks the shift from campaign-building to company-building, why the most impactful marketing today is rooted in creativity, empathy, and meaning. Furthermore how early mentors and agency experiences shaped his leadership journey. From winning his first Cannes Lion to moving in-house at Verizon, Jordan opens up about servant leadership, building brands with purpose and learning from some of the best minds in the business.

The conversation explores how marketing is becoming the connective tissue of modern organization and why the best CMOs are no longer just brand stewards but growth architects. Jordan unpacks the shift from campaign-building to company-building, and why the most impactful marketing today is rooted in creativity, empathy, and meaning.
Tune in to get inspired by Jordan’s passion for the craft and commitment to transformation.