In this episode of Spikes Excitement Talks, Gordon sits down with Jon Halvorson, Global SVP of Consumer Experience at Mondelēz International.
Jon shares his unique journey across the global marketing landscape, from shaping video strategies at Twitter to driving media transformation at General Motors and now leading global centers of excellence at Mondelēz, spanning media, digital, creative partnerships, commerce and generative AI.

They dive deep into the evolving landscape of generative AI and its profound implications for brands, marketing, and creativity. Moreover about Jon's passion for AI, not as a buzzword, but as a transformational tool that reimagines marketing from the ground up. He talks about the power of AI to inspire personal creativity, the role of marketers as change leaders and offers shout-outs to the cross-functional teams and visionary leaders who are making it all possible, reminding us that AI is the ultimate team sport.

Tune in for insights about how AI is reshaping marketing, leadership and even personal growth.