In this special episode, Gordon is joined by one of India’s most respected marketing leaders, Shubhranshu Singh, Chief Marketing Officer at Tata Motors Commercial Vehicles and recognized among Forbes' Top 50 CMOs.

Together, they explore the unique dynamics of the Indian market, from its rapid digital transformation and explosive growth in e-commerce to the deep cultural nuances that shape consumer behavior. Shubhranshu shares how Tata is leading the way by combining digital innovation, influencer ecosystems and local insights to engage India’s vast and diverse customer base, from rural villages to urban centers.

They also discuss how brands in India are evolving beyond products to become cultural symbols of trust, aspiration and participation in a fast-changing society and why curiosity and adaptability are the future superpowers of marketers.

Tune in for insights on how marketing, technology and culture intersect in one of the world’s most dynamic markets.