In this episode of Spikes Excitement Talks, Gordon Euchler is joined by Namita Mediratta, Global Head of Insights for Deodorants at Unilever, whose career spans decades across India, Indonesia, Singapore and London, covering iconic brands like Dove and Magnum.

Namita shares how a background in engineering unexpectedly led her to fall in love with the "cerebral side of marketing"—the art and science of understanding what makes people tick. She reflects on her journey from selling detergent in Himalayan villages to transforming beauty insights in Europe and beyond. She also reflects on the impact of inspiring leaders throughout her career — those who taught her the value of trust, intellectual range and people-first leadership.

Together they explore how technology is reshaping the world of insights, the power of social listening and why AI doesn’t replace curiosity, it fuels it. Namita’s perspective bridges the worlds of creativity, technology and cultural nuance, offering an inspiring take on how brands can stay human in an era of data abundance. 

Tune in for a thoughtful discussion on how curiosity, courage and trust can unlock transformative possibilities for brands and people alike.