In this episode of Excitement Talks, Spikes US Partner Dave Cobban sits down with Ian Bertrand, former VP of Commercial Marketing at Canada Goose and longtime Nike marketing leader for a powerful conversation about evolving brand strategy, the future of retail and building deep consumer connection through experience.

From his early days in Nike retail to major global roles in running, retail experience and Olympic campaigns, Ian reflects on lessons learned across continents and categories. He talks about building inclusive teams, the power of consumer insight and how immersive retail experiences can create real community. You’ll hear insider stories from the Nike matrix, insights into the iconic “Breaking2” campaign and how retail became more than just selling, it became storytelling.
Plus, as a lifelong hockey lover and coach, Ian reflects on how sport continues to inspire his leadership style pens up about his next chapter: a future that includes coaching, mentoring and continuing to solve meaningful brand and consumer challenges.

Tune in for a conversation that’s packed with insight, humility and the kind of excitement that only comes from someone who's truly lived the brand.