In this episode, Gordon hosts Corina Kurscheid, Global Associate VP Growth and Impact at Nivea – the iconic “big blue” brand that has shaped skincare worldwide. 

After 18 years at Nivea, Corina shares her journey from agency life into a global marketing and product development career, diving deep into how innovation, consumer insights and culture shape one of the world’s most beloved brands.Corina takes us through the challenges and excitement of working internationally, the intersection of sustainability and social impact and the creation of new roles and teams to meet tomorrow’s brand needs.

The conversation also explores the magic of creativity with a look at iconic brands like IKEA and LEGO, how they keep millions engaged, spark imagination across generations and foster connection in unexpected ways. Plus, a heartfelt glimpse into how technology, especially AI, is opening new doors for people to create, learn and positively impact the world.

Tune in if you’re curious about FMCG, product innovation or global marketing, this episode reveals why Nivea continues to stay blue, fresh and relevant in a fast-changing world.