In this episode, Gordon sits down with Nathalie Frank Castellanos, former Global Head of Marketing for Whisky Brands at Diageo, to explore her remarkable 15-year journey through branding, innovation and multicultural leadership.

Born in Brazil to Uruguayan parents, now based in Amsterdam, Nathalie reflects on how a chance internship at Diageo sparked her passion for marketing and how that passion evolved into a global career touching markets across every continent. She shares how deep consumer insights, cultural understanding and creativity drive successful brand building.
The conversation explores her early days in consumer planning and pivot to brand management and innovation, the challenges and thrill of launching a zero-alcohol spirit, her mentors who shaped her leadership style and professional ethos and why emotional resonance still matters most—even in an age of AI and hyper-personalization.

Tune in  if you're curious about where global brands are headed and what it takes to lead them there.