In this episode,  Spikes US Partner Dave Cobban sits down with Peter DeLuca, former Chief Creative Officer at T-Mobile & Board Member (CMCI) at University of Colorado Boulder, for an energetic and insightful conversation spanning creativity, leadership and brand transformation.
From his early days pounding the pavement in New York’s ad scene to helping shape T-Mobile into a bold, customer-centric brand, Peter reflects on a career defined by curiosity, consistency and fearless reinvention.

Peter shares stories of launching the iconic Uncarrier platform, navigating high-stakes media moments and building a culture of influence, not control. He also unpacks the evolving role of creativity in an AI-driven world and what it takes to lead teams that shape consumer experience across every touchpoint from TV spots to TikTok.

Tune in to get re-energized about the creative possibilities of marketing today.