In this episode, Gordon is joined by Patrick Swientek, Director of Integrated Brand & Communication at Danone for Germany, Austria, Switzerland and Slovenia.

With a career spanning digital marketing, live entertainment, Nestlé and now Danone, Patrick brings a deep and practical perspective on how modern brands can create value beyond the campaign.

They dive into what demand generation really means across categories from yogurt to medical nutrition, how to build brand ecosystems that go far beyond traditional media, why retail media is becoming a game changer in the DACH region and the evolving role of advertisers.
Patrick furthermore shares what brands like Nike taught him about longevity, relevance and emotional connection. 

Tune in if you want to know more about where brand strategy, ecosystem thinking and platform evolution intersect.