In this episode, Gordon sits down with Victoria Lozano, Chief Marketing Officer at Crayola and Forbes 50 Entrepreneurial CMO, to explore how one of the world’s most beloved brands keeps creativity at the heart of everything it does.
From Crayola’s 122-year-old origins rooted in education to its modern-day expansion into entertainment, interactive experiences and global initiatives, Victoria shares how the brand continues to spark imagination.

They dive into Crayola’s Campaign for Creativity, fresh from winning multiple Cannes Lions and hear how it reframes creativity as a lifelong skill—not just an artistic pursuit.Victoria also discusses the brand’s immersive location-based experiences, innovative digital canvases and educational content that empowers teachers to inspire the next generation.

Tune in to know how brands remain timeless in purpose and timely in action.