In this episode, Gordon sits down with Martin Doens, Global Director of Digital Experiences (Europe) at Mondelēz International, to explore the sweet spot where heritage brands meet cutting-edge technology.
The conversation explores Martin’s global career journey—from Accenture in Amsterdam, Melbourne, and Silicon Valley to leadership roles at Heineken, ECCO Shoes, JDE Peet’s, and now Mondelēz. He shares how a background in telecom and high tech shaped his approach to FMCG digital transformation, why empathy at scale matters and how data-driven campaigns can deepen brand love.

Along the way, Martin reflects on brands he admires, the importance of staying true to heritage while embracing innovation and what keeps him excited about the road ahead—whether it’s chocolate, quantum computing or the next big disruption.

Tune in if you’ve ever wondered how global consumer brands blend tradition with tech, or how to lead change across cultures and industries.