Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of innovation. In this episode, Michelle Calcote King speaks with Terra Davis, Chief Diversity and Talent Development Officer at Knobbe Martens, about the business benefits of embracing DEI in law firms. She discusses how effective DEI work goes beyond the surface to create more welcoming and innovative workplaces where legal professionals want to build long-term careers. 

Terra emphasizes that when DEI becomes embedded in firm culture rather than existing as a separate initiative, innovation naturally follows. She shares concrete examples, including how law firms, traditionally homogenous, can benefit from mentorship programs, flexible policies and professional development initiatives. She highlights the importance of fostering a culture that values diverse perspectives as well as how it leads to stronger attorney retention, better client relationships and, ultimately, greater innovation across the legal industry.

• The tangible ways diversity, equity and inclusion contribute to innovation in law firms.

• How mentorship programs connect people from different backgrounds and drive professional growth.

• The role of flexible work policies in supporting retention and work-life balance.

• How shifting DEI terminology can help navigate resistance and improve firm culture.

• The impact of qualitative data, like that collected during exit and stay interviews, on shaping DEI initiatives.

• How law firms can modernize policies, such as dress codes, to better align with client expectations.

• Steps anyone in a law firm can take to contribute to a more inclusive and innovative workplace.

Terra Davis is the Chief Diversity and Talent Development Officer at Knobbe Martens, where she is responsible for leading and integrating the firm’s diversity, equity and inclusion, and professional development efforts, focusing on the recruitment, retention and progression of its attorneys. Outside of Knobbe, she served as the 2020-2022 co-chair of the Legal Marketing Association’s Diversity, Equity & Inclusion Shared Interest Group. In 2024, she was elevated to the Legal Marketing Association International Board of Directors. She is also a member of the Association of Law Firm Diversity Professionals, the only organization in the legal industry dedicated to diversity practitioners. In 2024, Terra was selected to serve the California State Bar’s 10-member Council on Access and Fairness. She is a proud graduate of Howard University and received her DEI certification from Cornell University. Terra is passionate about DEI, serving marginalized communities and pushing the needle forward for change.

• Check out Knobbe Martens

• Follow Knobbe Martens on LinkedIn and Facebook

• Connect with Terra Davis on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

Professional learning and growth can bloom from unexpected relationships — and these opportunities are abundant in technical industries like architecture, engineering and construction. In this episode of “Spill the Ink,” Michelle Calcote King sits down with Reagan Branham, Chief Marketing Officer at HERA laboratory planners, to discuss the benefits of embracing mentorship opportunities outside the marketing department’s traditional hierarchy. Reagan tells us about a turning point in her AEC marketing career that led her to view each colleague, regardless of discipline or department, as a potential mentor. She also shares how this mindset shift is helping her build a culture of collaboration, knowledge-sharing and shared success at HERA.

• About Reagan Branham transition from journalism to AEC marketing and what skills carried over.

• The importance of mentorship beyond traditional hierarchies and how to build symbiotic learning relationships across an organization.

• How AEC marketers can identify cross-departmental learning opportunities with their technical staff and make the most of them.

• How HERA laboratory planners leverages open communication and collaboration in its culture to improve employee retention and enhance professional growth.

• How to navigate billable-hour constraints to pursue impactful mentorship relationships.

• The role mentorship plays in empowering professionals to grow and succeed, especially in remote work environments.

• A real-world example of how constructive feedback can shape long-term career development.

With more than 25 years of experience in AEC marketing and journalism, Reagan Branham’s diverse background includes graphic design, writing, editing, social media and product design. Reagan is an active member of the Society for Marketing Professional Services (SMPS), writing articles for its magazine and speaking at conferences. She also serves on the board of SMPS St. Louis as education director. Reagan has worked at HERA laboratory planners for eight years, starting as a marketing manager. She currently serves as the firm’s chief marketing officer.

• Check out HERA laboratory planners

• Follow HERA laboratory planners on LinkedIn, Facebook and Instagram

• Check out the Society for Marketing Professional Services (SMPS)

• Connect with Reagan Branham on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their influence and champion the value of their profession.

• About John Byrne’s journey from journalist to becoming a leader in the legal marketing field.

• About the Legal Marketing Association and its current strategic plan to support and uplift marketers.

• The unique challenges of the legal marketing field and examples of how innovating marketers are tackling them.

• Advice for legal marketers to earn a seat at the table at their law firms.

• Why John encourages legal marketers to embrace relationship selling.

• The value of content marketing for law firms.

• How legal marketers are using data analysis to improve client retention.

• The importance of tracking your achievements and not being deterred by negative feedback.

John Byrne is the Chief Marketing Officer of Gould & Ratner. John has spent nearly 30 years in the legal profession, with much of that time devoted to helping lawyers attract new clients and engagements. He has particular skill in business development and traditional sales, as well as writing, marketing communications and public relations. John's most valuable skill, though, is his ability to connect with lawyers and clients alike, listening to them and understanding their needs to create strategies for success.

An active participant in the 4,000-member Legal Marketing Association, John is its president for 2025. His service on its International Board of Directors includes roles as president-elect, an at-large member, chair of the Regional Leaders Committee, treasurer-elect and treasurer. He has also served as president of the group's Midwest Region as well as co-executive editor of LMA's Strategies magazine from 2015 to 2016, and as co-chair of LMA's Annual Conference in 2014.

John earned his law degree from Loyola University Chicago and his bachelor's degree from the Medill School of Journalism at Northwestern University, where he was the editor in chief of The Daily Northwestern. For the past few years, John has served as chair of the board of directors for Students Publishing Co., Inc., the independent nonprofit entity that owns and operates The Daily Northwestern.

• Check out Gould & Ratner

• Follow Gould & Ratner on LinkedIn, Facebook and X

• Check out the Legal Marketing Association

• Connect with John Byrne on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms.

Their firms serve different geographic markets, so they aren’t in direct competition, but Emily and Lindsay say their peer relationship is invaluable. In this episode, they share the benefits this type of relationship offers law firms, how it enhances their professional development, and why they encourage others to build similar connections.

• An introduction to Godfrey & Kahn and Wyrick Robbins.

• How Emily and Lindsay met and built a strong peer relationship in a competitive industry.

• The mutual benefits legal marketers, business developers and firms gain from peer work relationships — even across different geographies and markets.

• Tips for establishing, maintaining and nurturing virtual peer relationships.

• How to navigate confidentiality and handle sensitive information while still advising each other.

• The importance of transparency and vulnerability in building authentic relationships.

• What to keep in mind as conference season approaches.

• Why Emily and Linsday want people to shift how they think about mentorship in the legal industry.

Emily McKeown is the Business Development Director at Godfrey & Kahn and works out of the firm’s Milwaukee office. She partners with attorneys throughout the firm to strengthen relationships and enhance the client experience. Emily works closely with leaders across all offices to build the Godfrey & Kahn brand and work to ensure the firm remains the premier choice for business clients throughout Wisconsin. Emily’s work focuses on business development coaching, building client engagement, and strengthening ties between Godfrey & Kahn and the local community. She serves on the firm’s Pro Bono and Community Engagement Committee. Prior to joining Godfrey & Kahn, Emily worked in government administration.

As Director of Marketing and Engagement at Wyrick Robbins, Lindsay Tiffany oversees the firm’s public relations and marketing efforts with an emphasis on connecting attorneys and clients through digital channels and live events. Leveraging the firm’s website, social media and email marketing platform, she develops strategies to share the firm’s collective knowledge and assists in soliciting client feedback and measuring client satisfaction. Prior to joining Wyrick Robbins, Lindsay enjoyed digital marketing and client-facing roles at a boutique transactional law firm, a growth-stage software company and the Council for Entrepreneurial Development. Lindsay is an active member of the Legal Marketing Association, where she presently serves as an advisor to the Raleigh chapter’s local steering committee.

• Check out Godfrey & Kahn

• Follow Godfrey & Kahn on LinkedIn

• Connect with Emily McKeown on LinkedIn

• Check out Wyrick Robbins

• Follow Wyrick Robbins on LinkedIn and X

• Connect with Lindsay Tiffany on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to talk about how marketing and HR departments are teaming up to attract top talent.

Bryce gives us a glimpse into the state of the AEC hiring market and the top challenges hiring firms are navigating. She also covers how a strong employer brand impacts recruitment, why social media channels like LinkedIn should be a priority, the importance of internship programs, and more.

• About Career Collective and Bryce Batts’ journey to launching a staffing firm dedicated to the AEC industry.

• Key factors driving the AEC talent shortage.

• How marketing and HR are collaborating to improve recruiting, engagement and retention strategies.

• The role of marketing in shaping a strong employer brand and how it can influence hiring.

• How candidates use social media and why it’s crucial for firms to convey authenticity online.

• Bryce’s advice on handling negative reviews on platforms like Glassdoor.

• How marketing assets, project spotlights and a modern website impact seller-doer recruitment. 

Bryce has been a recruiter in the AEC industry for over 15 years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. Bryce earned her bachelor’s degree at North Carolina State University and received her master of business administration from Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals.  

Bryce is the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a singular vision: Providing both candidates and employers with premier access to the best in AEC industry opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo dedicated to enriching both the careers of individuals and the teams of employers they serve.

• Check out Career Collective

• Follow Career Collective on LinkedIn

• Connect with Bryce Batts on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and learn” format simply doesn’t spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin, teaches us valuable lessons about creating unique and memorable law firm events.

Gail shares examples from a 25-year career working with law firms, including a Cigars & Conversations event with cigar and bourbon tastings and an educational maritime law event outside a Southwest Florida yacht club. She also dives into planning Henderson Franklin’s latest event, a gala celebrating the firm’s 100th anniversary, her favorite AI tools for brainstorming creative event ideas, and the importance of incorporating a “Wow” factor in each event.

• The difference a thoughtful event can make in helping attorneys build authentic connections with people in their community.

• How Henderson Franklin is celebrating and commemorating its 100th anniversary milestone.

• Why Gail champions “not doing the same things the same way all the time” in marketing and business development initiatives.

• Tips for organizing memorable legal events that get firms away from the traditional lunch and learn model — and why they don’t always have to be law-related. 

• How Henderson Franklin balances and strategically manages over 100 charitable efforts.

• Gail’s favorite AI tools for enhancing event planning.

With over 25 years of experience in law firms, Gail Lamarche serves as the Director of Marketing and Business Development for Henderson, Franklin, Starnes & Holt, P.A., a full-service firm with over 50 lawyers across three offices in Southwest Florida. Gail oversees the firm’s marketing strategies, encompassing advertising, branding, budgeting, business development, digital marketing, social media, seminars, events and community initiatives. In addition to her role at the firm, Gail works with an author, speaker and international wellness coach.

A New England native and baseball enthusiast, Gail serves on the Boston Red Sox Celebrity Golf Classic Tournament Committee, which benefits the Golisano Children’s Hospital of Southwest Florida, and has raised over $15 million to date. She is also a member of the Southwest Florida Seminole Booster Club. Previously, Gail served on the Communications Task Force for the Horizon Council of Lee County, was an inaugural member of the Social Media Shared Interest Group Leadership Committee for the Legal Marketing Association, and co-founded the Social Media Club of Southwest Florida, where she also served as president.

• Check out Henderson, Franklin, Starnes & Holt, P.A.

• Follow Henderson Franklin on LinkedIn, Facebook, X and Instagram

• Connect with Gail Lamarche on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms’ rich history and showcasing how they’re embracing innovation.

Founded in 1915, Gannett Fleming has experienced its fair share of changes over the years. Marketing and Communications Director Justin Juley says he views brand refreshes as opportunities to better define the firm’s story, unify its voice and show employees, clients and prospects that they can honor their legacy while driving the future of the built environment.

In this episode, Justin shares learnings from Gannett’s latest brand refresh, his thoughts on the digital marketing trends shaping his team’s work, and insights into the firm’s content strategy.

• Gannett Fleming's history and evolution.

• Justin’s biggest learnings and takeaways from helping refresh Gannett Fleming TranSystems' brand and marketing strategy.

• Why firms shouldn’t be afraid to highlight and champion their talent.

• How to cultivate a stronger employer brand.

• Ways trends in marketing automation, data analytics and channel evolution are impacting AEC firms.

• Considerations for developing an effective brand positioning strategy for a government contracting audience.

• Why Justin believes facilitation is one of the most important skills a marketer can develop.

Justin Juley, CPSM, is the Marketing and Communications Director at Gannett Fleming TranSystems, where he leads a high-performing team of 20 marketing, communications and graphic design professionals. With nearly 20 years of experience in the AEC industry, Justin is a strategic leader in driving the firm's branding, marketing, and communications efforts to new heights and measurable results.

Joining the firm in late 2020, Justin helped redefine and roll out a revised transportation brand position within three months. Within a year, he was promoted to his current role and immediately helped the firm undertake a brand refresh that included a new website. This was quickly followed by leading the communications efforts on two of Gannett Fleming's largest acquisitions to date.

Justin's professional journey is marked by significant contributions to industry organizations and community initiatives. A dedicated member of the Society for Marketing Professional Services (SMPS) since 2007 and a Certified Professional Services Marketer (CPSM), he has held numerous SMPS leadership roles, including President of the Wisconsin Chapter and co-chair of the 2022 SMPS Heartland Regional Conference. Beyond his professional endeavors, Justin is committed to charitable causes, notably having served on the Wisconsin State Leadership Board of the American Cancer Society. 

• Check out Gannett Fleming TranSystems

• Follow Gannett Fleming TranSystems on LinkedIn, Facebook and Instagram

• Connect with Justin Juley on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy’s director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail, nonprofit and construction sectors. 

In this episode, Jennifer discusses how she’s strengthening brand awareness for “strategically midsize” law firm Strauss Troy, including by developing a new tagline, launching a video strategy and guiding a website redesign.

• How Jen Gault’s experience in the retail, nonprofit and construction sectors shapes her approach to legal marketing.

• Why midsize law firm Strauss Troy has focused its marketing strategy on brand awareness.

• Why powerful, human-led stories are essential no matter the industry, and how to make them work for law firms.

• Key considerations for redesigning a law firm’s website and branding.

• How to balance firmwide initiatives with individual attorneys’ community and pro bono interests.

Jen Gault is the director of marketing at Strauss Troy, where she leads the development and execution of marketing strategies at one of the Midwest’s top midsize firms. With over 12 years of diverse marketing experience spanning retail, nonprofit, construction and legal industries, Jen brings a wealth of knowledge and versatility to her role. 

With a strong background in content marketing, graphic design and social media management, she enjoys creating compelling and impactful content that showcases the firm's values, expertise and achievements. Jen is a passionate communicator and empathetic listener who believes in the power of people to communicate and influence.

• Check out Strauss Troy

• Follow Strauss Troy on LinkedIn, Facebook, X and Instagram

• Connect with Jennifer Gault on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a hard sell. As Kleinschmidt’s marketing and communications director, GinaRenee Autrey pursues opportunities where her engineers can blend creativity and technical expertise. Their goal isn’t to merely distribute information, but rather to inspire audiences to want to learn.

In this episode, GinaRenee discusses how engineering firms can think outside the box to captivate their audiences’ attention, including sharing Kleinschmidt’s recent success with a Shakespeare-inspired article on dam decommissioning. She also reflects on the importance of marketing engineering firms by offering clients easy-to-understand solutions to their complex problems.

• What trends are influencing how engineering firms market their services

• How prioritizing a creative execution has enhanced Kleinschmidt’s approach to thought leadership

• What B2B buyers care about when choosing an engineering partner and how to align your marketing strategy to meet their needs

• How to use webinars to position employees and firms as experts in niche engineering topics

• How Kleinschmidt’s marketing team supports and trains its engineers to become better speakers, even when they’re nervous about appearing in front of crowds

• Why you should incentivize your field teams to take pictures and videos at jobsites

GinaRenee Autrey is a seasoned marketing maestro with over 24 years of curating and executing comprehensive marketing strategies to elevate business goals. Her approach is results-driven, creative and ever-evolving, aligning with the rapid pace of the A/E/C marketing landscape. GinaRenee has honed a diverse set of skills over the years — from managing successful marketing initiatives and campaigns to public relations and advertising to implementing strategic projects that have fueled growth in targeted markets.

GinaRenee currently serves as program manager for the Kleinschmidt Justice, Equity, Diversity, and Inclusion (JEDI) Council. This role is purpose-driven and close to her heart. GinaRenee is an active member of the Society for Marketing Professional Services (SMPS) and one of the Program Chairs for the 2024 Amplify A|E|C Conference. She is also a member of the Public Relations Society of America (PRSA), and the American Marketing Association (AMA). GinaRenee began her public speaking journey on the stage at the SMPS SERC Conference in 2022. Since then, she’s had the pleasure of engaging audiences at numerous SMPS conferences and webinars, enriching her professional journey even further. GinaRenee hopes to help other marketers through these engagements to realize their full potential and view themselves as “technical experts” in their field.

• Check out Kleinschmidt Associates

• Follow Kleinschmidt on LinkedIn, X and Instagram

• Connect with GinaRenee Autrey on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

• Read Kleinschmidt’s article, “To Be or Not to Be…That is the Dam Question”

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.

On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem with more than 100 unofficial marketers. Yep — attorneys and staff have a crucial supporting role to play as advocates for their firm and its brand, and Julia has made it her mission to empower them.

In this episode of Spill the Ink, Julia discusses how her approach to legal marketing creates a culture of shared responsibility and reveals what she’s learned about helping busy attorneys stay engaged with community-focused initiatives. And with 20 years of experience in global, national, regional and local marketing roles across the legal, accounting and construction sectors, she’s learned a thing or two.

• Why Dean Mead’s marketing director Julia Thomas views all attorneys and staff as unofficial marketers

• About Florida-based Dean Mead, a commercial law firm founded in 1980

• What a 20-year career in global, national, regional and local marketing roles in various industries has taught Julia about using internal communications to support external communications — and surviving debates with attorneys

• How law firms can approach strategic partnerships in the local community and engage attorneys to participate

• Julia’s advice to busy legal professionals pursuing pro bono and community work

• Why thought leadership doesn’t necessarily mean writing a long, in-depth article (and, in fact, that’s often less effective) 

• The impact of reputable law firm awards and rankings in building credibility with prospects 

Julia Thomas is Dean Mead’s director of marketing and business development, based in Orlando, Florida. With 20 years of experience designing, implementing and directing initiatives that support consistent internal and external communications, Julia brings a thorough understanding of marketing and business development to the firm. Leveraging her experience serving Fortune 100, national and regional companies, she is the chief marketing strategist for Dean Mead and each of its offices, departments and industry teams. Julia works closely with the president, board, department chairs and industry team leaders to develop and implement marketing and business development activities.

• Check out Dean Mead’s website

• Follow Dean Mead on LinkedIn, Facebook and X

• Connect with Julia Thomas on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.