This week on the Hello Frances Podcast, our host Shantelle Dedicke is joined by Gini Dietrich, Founder of Spin Sucks, creator of the acclaimed PESO Model. They delve into the creation of the PESO Model, how this framework shapes effective public relations strategies, how it empowers agencies to demonstrate their impact to clients transparently, and so much more. Trust us, this is one episode you don’t want to miss!

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