Google Data Studio is free and is a powerful way to craft custom marketing dashboards for your boss, board or leadership team. Most people don't really know how to use it or what it's capable of. We bring the magic to you and teach you how to look like a hero by using it for executive reporting.

Business relationships are built on trust and how your business is presented online is a marker of that trust. Why are so many websites out of date and overdue for a redesign? And how does this affect trust? We'll discuss a comprehensive list of things that create trust with your website visitors.

Now that we have mature digital tools to use in our marketing efforts, for years now we've been told that "everything is measurable" and that we should expect to be able to see ROI from everything. But has our obsession with data, ROI and measurement caused us to become less effective?

Organic search brings in the most qualified visitors (at a more consistent rate) than any other digital marketing channel. So why is it so hard to explain to bosses? Let's find out. Also: is Facebook losing users?

Allison gives us a primer on how to write for SEO in 2018. Also: podcasting numbers are revealed in the wake of Apple's new stats, and the evolution of audio listening habits of millennials.

2018 is the year that you finally start a podcast for your business. We'll walk through a virtual consulting session on why and how to get started.

Inbound links are good for SEO, right? But are all links good? Can some be harmful? We discuss "toxic" links and how they could actually be damaging your SEO.

Facebook has made a bombshell of an announcement that is going to affect businesses and how they use Facebook. Are you ready for the change?

Special guest: Nick Wangler from Developer Town discussed what we can learn from the Trump campaign. No matter what your political perspective, this one is a fun discussion.

A very Google-oriented episode! We discuss how AdWords does (and doesn't) affect organic search. Also, unpacking AMP and direct traffic in Analytics.