In Episode 28 of the BuildX Podcast, Buz sits down with Ruan M. Marinho, Founder & CEO of SplashDash.com (and creator of Develomark), joined by Paul Munko, Marketing Lead at SplashDash. With over a decade in local SEO, web automation, and agency ops, Ruan breaks down a practical system for smarter budgets, stronger creative, and faster reporting—so agencies and local businesses can stop guessing and start growing.This episode is packed with hands-on insights for builders, remodelers, agencies, and any local brand trying to turn clicks into customers. From review velocity to landing pages and retargeting, Ruan and Paul share a straight-talk playbook you can use this week.🧠 Real talk from a founder who trained thousands at Develomark, now building SplashDash to make local market data visual, fast, and usable.⸻You’ll learn:✅ How to make ad budgets data-driven (no darts, real local data)✅ Why review velocity + owner-on-camera video lifts conversions✅ When to pause ads and fix brand/creative & landing pages first✅ How SplashDash curates trusted data (and cuts tool sprawl)✅ Retargeting, evergreen creative, and when to use paid actors✅ Practical timelines for sites (Duda) and local media capture👇 Learn more about SplashDash🌐 splashdash.com📞 Contact: [email protected]📺 Subscribe to the BuildX Podcast: / @buildx_usa🎧 Or search The BuildX Podcast on Spotify🌐 Read more at BuildX.com/PodcastJust Build Baby! 🇺🇸⸻⏱️ Chapters00:00 – Intro00:17 – Welcome + guest intros (what SplashDash does)01:42 – Ruan’s origin: helping his dad’s painting business via SEO03:09 – Reviews & trust as real growth engine04:11 – Owner-on-camera video & creative that converts15:28 – Under the hood: data sources & trusted inputs16:30 – Scrapers/APIs and curating signal over noise34:19 – How much to spend on ads (data-driven budgets)34:57 – Voice drops & brand systems41:13 – Mascot vs minimalist logos: it depends44:28 – Ads → one focused landing page49:16 – Paid actors & evergreen creative51:53 – Retargeting that actually works66:17 – Lightning round: tools, advice, trends66:45 – Websites & timelines (Duda)74:35 – Wrap: Just Build Baby!#BuildX #BuzArtiano #Construction #Building #ADU #Carver #MA #JustBuildBaby#SplashDash #RuanMarinho #LocalSEO #DigitalMarketing #AdBudget #Reviews #Branding #LandingPages #Retargeting #Duda #AgencyTips #SmallBusinessMarketing #AIinMarketing