In this episode of the BuildX Podcast, host Buz Artiano sits down inside the stunning Crane Appliance showroom in Falmouth, Massachusetts — joined by Vice President Brendan Crane and Sales Consultant Bianca Brummerloh — to uncover what makes Crane Appliance more than just a retail store.
This isn’t just a story about stoves and fridges. It’s a story about craftsmanship, connection, and continuity — about how a fourth-generation family business continues to thrive by putting people first in a rapidly changing industry.
Brendan’s path back to the Cape is anything but ordinary. After two decades in the entertainment world — producing documentaries, running digital campaigns, and working with creative giants from Los Angeles to New York — he returned home to carry on his family’s legacy at Crane Appliance. What he brought back wasn’t just experience — it was perspective.
“I worked 20 years to prepare for this moment. Now I get to use it all here.” — Brendan Crane
Joined by Bianca, a powerhouse in customer service with over 11 years at Crane, the conversation explores how the brand continues to evolve — not through big-box competition, but through relationship-driven design.
Together, they discuss:
• The evolution of appliance shopping — from necessity to experience.
• How Crane’s trade partnerships with builders and designers redefine collaboration.
• The creation of luxury-level vignettes that bring design dreams to life.
• The rise of induction cooking and the decline of gas — and what it means for future builds.
• How AI is reshaping appliances, from predictive service alerts to smart cooking cycles.
• Why Crane’s service division is the unsung backbone of the brand — with fully trained, in-house technicians.
Bianca shares how Crane’s lower-level showroom in Falmouth became a hub for trade partners — builders, cabinetmakers, and designers — offering them a space to collaborate, display, and connect with clients. What started as a practical renovation became a community innovation model that’s redefining how local businesses integrate design and service.
“We’re not just selling appliances — we’re building relationships.” — Bianca Brummerloh
Brendan opens up about what it means to return to a legacy business and protect the future his family built. From his great-grandfather’s days at Roper to Crane’s expansion across Cape Cod and Martha’s Vineyard, the mission has always been the same: treat every customer like family
“People don’t buy products — they buy confidence.” — Brendan Crane.
⏱️ CHAPTERS
00:00 Introduction — Welcome to Crane Appliance
01:05 Bianca’s Journey from Service to Sales
03:30 Brendan’s Story: From Hollywood to Home
07:40 Returning to the Family Business
10:15 The Crane Legacy — Four Generations of Service
12:20 Reinventing the Showroom Experience
15:00 Trade Partnerships and Designer Collaborations
18:45 The Falmouth and Orleans Showrooms
21:10 Building the West Yarmouth Location
25:00 The Future of Customer Service & AI Integration
28:00 Appliance Trends: Induction, Smart Tech, and Design
31:00 Inside the Service Department: In-House Training & Efficiency
34:15 How Crane’s Team Culture Powers Customer Trust
37:00 Looking Ahead — Media, Test Kitchens & Innovation
40:00 Rapid Fire Round — Favorite Tools, Lessons, and Legacy
👇 Learn more from Crane Appliance
🌐 www.craneappliance.com
📲 Instagram: @craneappliance
🎓 Visit one of their showrooms: Falmouth, Orleans, Martha’s Vineyard & Coming Soon — West Yarmouth
📩 Subscribe for weekly insights on construction, housing, and craftsmanship across New England.
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