Split testing has many potential benefits. Kevin and Spencer explain how it tests different versions of your ads so you can see what works best and improve future campaigns. You know exactly how to get the correct optimization, with the creatives, placement, right audience, and text so your ads can be more profitable. Kevin explains how and why this tool is important and also about the dynamic creatives difference. 

Topics:

• Five variations of Split Testing 
• Running and understanding different audiences
• Split testing different audiences
• Restrictions on split testing

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/