Most homepages assume silence, but a 12–25 second spoken welcome can immediately answer visitors’ key question: “Will this help me?” This episode shows a low-effort, high-impact pattern: a phone‑recordable script formula (problem → solution → tiny next step), three style variants (friendly, professional, reassuring), and a creative twist—reactive welcomes that change by referral source or time of day. You’ll get a one‑line sample script to copy: "Hi, I’m Catherine—if you need [service], I help busy people get results fast; tap 'Get started' for a 2‑minute checklist." We cover placement, accessibility (controls, captions, transcript), compression and lazy‑load, and a simple A/B test hypothesis: audio hero vs static hero, goal +10–20% click‑to‑contact in two weeks. Practical checklist and an offer to download the free Spoken Welcome kit (scripts, caption templates, rollout checklist, and sample audio) so you can publish this weekend.