sponcon

sponcon

By Molly TracyBusinessCareers
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sponcon episodes

  • How I Got Into Influencer Influencer Marketing, Creator Management & Why Women Built This Industry

    This week on SponCon 👀…..happy launch day!!!!!

    Guys - I’m finally launching the podcast I’ve been dreaming about! Today’s episode is a quick intro for what is to come, sharing how I went from the OG blogger era to building a career in influencer marketing AND THEN eventually starting my own talent management agency, VRAI.

    We’re talking about why women deserve WAY more credit for building the creator economy, how helping women make money became my passion, and the story behind the name SponCon (IYKYK). Plus, a little preview of what’s to come: influencer marketing hot takes, creator economy trends, brand partnerships, talent management, and all the industry tea from my favorite industry besties. Think short, sweet, actually actionable conversations for the marketing girlies. No hour-long episodes required. 

    Welcome to SponCon, I am SO happy you are here! ❤️

    Timestamps:

    00:00 Welcome to Spon Con!

    00:23 How I Got Started in Influencer Marketing

    00:56 From Brand Marketing to Talent Management

    01:15 Why Women Deserve More Credit in the Creator Economy

    01:41 Why I Started My Own Talent Management Agency

    02:10 Where the Name Spon Con Comes From

    02:52 What to Expect From Spon Con

    03:23 Influencer Marketing Tips You Can Actually Use

    03:42 Who This Podcast Is For

    03:50 Welcome to the Spon Con Community!


    4 min

About sponcon

From the publisher's feed

Welcome to sponcon! A podcast for creator economy trends, influencer marketing hot takes and all the behind-the-scenes tea on brand deals. Expect bite-sized episodes, insights from my industry besties, and actionable advice you can put to work to crush your strategy.