On this episode of The Natural List podcast Sponsor Soundbyte, Nancy Coulter-Parker talks with Alicia Rosas and Chris Wolfe of Grupo Bimbo and Bimbo Bakeries USA to discuss the brand’s sustainability commitments, innovation plans and more.

Alicia Rosas, vice president of the healthy products portfolio for North America, starts off the conversation sharing more about the brand’s history and commitment to making a plant-based, whole grain diet more enjoyable for its customers. Then, Chris Wolfe, senior director of environmental and sustainability, shares about the brand’s transition to regenerative agriculture and commitments to environmental stewardship.

This conversation digs into the brand’s 80-year history of creating products to nourish a better world while also looking at the advancements happening now which will continue making that possible. Thank you to Bimbo Bakeries USA for sponsoring this episode!

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In this episode:

• 0:25- Welcome to our guests, Alicia Rosas, Vice President, Healthy Products Portfolio for North America, and Chris Wolfe, Senior Director, Environmental and Sustainability at Bimbo Bakeries USA.
• 0:39 – Alicia discusses how Grupo Bimbo began and the founding story.
• 2:54 – Alicia describes how the founders came up with the name of the business.
• 3:53 – What does innovation and clean label development look like at Bimbo Bakeries USA?
• 6:38 – How does the brand’s commitment to plant-based diets and whole grain ingredients help consumers nourish themselves and a better world?
• 7:50 – Chris describes the sustainability impacts of a plant-based diet?
• 8:18 – What does environmental stewardship look like to Bimbo Bakeries USA and Grupo Bimbo?
• 9:35 – Bimbo Bakeries USA is working with its three largest flour suppliers in the United States to transition to regenerative agriculture.
• 10:27 – Transparency is key to consumers; how does Grupo Bimbo utilize Smart Labels to increase transparency?
• 11:25 – Thank you to our guests and our sponsor!